RateSetter rebrands to ‘Plenti’
RateSetter Australia has rebranded to “Plenti” as part of a broader move to “ramp up” the next phase of growth across its personal, automotive and renewable finance offerings.
Plenti CEO Daniel Foggo said the lender wanted its identity to reflect its ambitions rather than its origins as a marketplace platform.
“We will always be proud of our history. But we feel now is the right time to take things to the next level, with a name that reflects our company’s future as a champion in consumer finance.”
“The name ‘Plenti’ does just that. Plenti reflects our ambition and purpose: to create smart financial products that help our customers make the most of their money and transform their tomorrow.”
He continued: “The company has transformed into a very different business than when it started out operating exclusively through a marketplace model.
“Since then, Plenti has launched new loan products like award-winning car and green loans, nurtured strong relationships with new partners, including loan brokers and renewable energy installers, and brought a diverse range of new investors on board to support its growth through a range of structures.”
Mr Foggo stressed that while “rapid growth” would be a “priority” for Plenti, its traditional offering would continue to be a key part of its platform.
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