Loan Market appoints GBST Digital to deliver 21 financial calculators to over 1500 mortgage brokerages
Award-winning aggregator, Loan Market, has selected GBST’s Equate solution to provide a suite of lending calculators to its network of more than 1500 mortgage brokerages across Australia and New Zealand. In under two months, the GBST team built and implemented 21 calculators and 12 application programming interfaces (APIs) for one of the largest and fastest-growing brokerages in Australasia.
Loan Market connects with over 60 lenders and thousands of loan products to help brokers find the most suitable deal for their customers. The company supports a network of over 650 independent brokers, with a further 850 brokers trading under their own brand, facilitated through its Bring Your Own Brand (BYOB) program. To assist the BYOB program, GBST Digital developed a solution to enable the provision of white-labelled calculators for Loan Market’s brokers that can be included in its content management system (CMS) to configure each of the brokerage’s websites.
Brianna Dobing, Digital Manager at GBST, said, “We are pleased to offer Loan Market’s brokers a suite of new financial calculators to ensure their customers have access to the best tools available. With Covid-19 continuing to spread around the world and minimising face-to-face interaction, it is vital to be able to make informed financial decisions online. Our expertise in developing financial calculators has enabled Loan Market’s brokers to utilise modern tools built using the latest technologies, security protocols, and user interface (UI) design principles to help them better engage with their customers.
“For example, the Borrowing Power calculator allows customers to determine how much they can borrow, and what their loan repayments will be before they consider purchasing a house, while the Budget Planner calculator helps to understand income and expenses, and where savings can be made. The aim of these tools is to help customers understand their financial situation more clearly and acknowledge the most effective way to achieve their financial goals.
“Brokers on Loan Market’s BYOB program have benefitted from a white-labelled solution stylised to their own website and brand since 2019. Now, they also have the capability to easily calculate financial scenarios with their clients, improving customer engagement and financial outcomes.”
Rebecca Morton, Digital Marketing Manager of Loan Market, said, “We are delighted to offer our entire broker network across Australia and New Zealand, a suite of financial calculators that present significant value to their customers’ experience. Our aim is to enable all Aussies and Kiwis to understand their financial situation more clearly and deliver solutions that help achieve their financial goals. As a digital-first aggregator, effective digital tools play a large part in this.
“Having access to a white-labelled solution has been beneficial for us too, and provides our own-branded businesses with more flexibility, reducing external costs and most importantly, improving our customer experience, which has always been a major priority.”
The GBST Digital team works with financial services clients worldwide to improve brand reputation, build brand advocacy, and enhance online customer journeys, engagement, and drive acquisition. GBST’s customer experience (CX) experts create bespoke digital solutions for financial institutions from calculators to portals, apps, content management systems, and more.