Zip partners with Facebook

Zip partners with Facebook

Small and medium sized businesses will now be able to use the buy now, pay later provider to pay for advertising on the social media giant’s platform under a new partnership.

Zip announced the partnership with Facebook on Friday which drove its share price up by 3 per cent following the announcement.

SMEs will now be able to use the Zip Business to pay for advertising on Facebook which, according to Zip will give these businesses access to an extensive advertising base without impacting their cash-flow.

The full service will begin with a controlled, staged roll-out, starting with Facebook pre-paid advertisers.

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Source: Zip partners with Facebook | RFi Group