SuperConcepts bolsters online support capabilities

Specialist self-managed super fund (SMSF) administration and software provider SuperConcepts has announced the launch of a website chatbot function to enhance online support capabilities.

The chatbot has been designed around common enquiries and will assist customers by automating conversations, evaluating their needs and directing them to the information they need efficiently.

A direct messaging capability is also available which can connect website users to a team member in real-time.

“We know that the SMSF space can be complex so this chatbot provides a tool to help users find the information they need based on a just a few questions,” CEO Grant Christensen said.

“Whether it’s educating individuals interested in establishing an SMSF or finding the right software solution for accountants, there are a lot of moving parts to what we offer and the chatbot will remove the residual noise so users can easily find what they need.”

Artificial intelligence and machine learning are continuing to take a front-row seat and SuperConcepts has committed resources to ensure their users can also leverage these advancements.

“Customer trust and data security are critical to everything we do at SuperConcepts so, when it comes to collecting personal information, the bot will be solely used to triage users with the intention of connecting clients to Customer Service Managers and leads to a sales team member.”

The bot will be available 24/7 however the ability to directly speak to a SuperConcepts team member will be limited to 8:00am – 5:00pm Monday to Friday.

“We continually look for ways to improve our services and this chatbot is a part of our ongoing digital transformation, which is now embedded into our culture of innovation that will continually push for new and better ways to operate,” Christensen said.