Startup gives home sellers unparalleled peace of mind

A startup based in Victoria has launched a unique service intended to act as an “insurance policy” for home sellers in Australia’s unpredictable housing market.

Brickfloor’s new “Home Price Guarantee” has the company commit to buying a seller’s home for a competitive price based on comparable home prices, the seller’s provided information, market trends, and proprietary models.

If the seller receives a higher offer from a third party during the sale process, the seller can sell to the third party and keep 100% of the difference. If not, Brickfloor buys the home for the agreed price, minus a 2% fee of the offer amount which is payable upon settlement.

Brickfloor said that providing a competitive, guaranteed sale price for homes before listing addresses “one of the greatest stressors for Australian families: uncertainty around selling the family home.”

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