Square’s first year of payments: over 60,000 Australian sellers served

Square’s first year of payments: over 60,000 Australian sellers served

Square recently celebrated their one-year milestone since launching Square Reader in Australia, and are excited to announce that since then over 60,000 Australian small businesses have chosen to use one or more Square products and services—including Square Point of Sale, Square Reader, Square Invoices, Employee Management, Virtual Terminal, E-Commerce and their Payment APIs.


It has been a busy year of growth for Square and their community of Australian sellers:

  • Square grew rapidly to over 60,000 Australian sellers served by Square across their entire range of products and services.
  • Square are seeing 13% weekly average growth in transactions processed with Square across all products—supported by the unique proposition of Square Reader, combined with their expansion across a range of innovative new payments products and services.


Square have rapidly deployed new products and services in Australia to make it easier for sellers to accept payments everywhere, manage their team and build custom integrations tailored for their business:


  • Over 80% of sellers did not accept card payments through a traditional payment terminal prior to using Square, demonstrating their strong market fit and unparalleled ease of access.
  • New products and services are resonating well with Australian sellers: Square are seeing almost 10% weekly average growth in invoices paid online with Square, and over 20% weekly average growth in e-commerce transactions processed using Square’s APIs.
  • In the past six months they’ve deployed eight powerful new products and services for their sellers, including tools to accept tap-and-go card payments and Apple Pay, send electronic invoices, process payments online and more effectively manage employees and multiple locations.
  • Square’s rapidly growing list of over 25 integrations with major partners, including Intuit QuickBooks Online, Xero, Deputy, Ecwid, Weebly, BigCommerce, WooCommerce, Wix, Vend, Abacus, PosBoss and many more, are streamlining the small business ecosystem by building seamless connections between other solutions that help sellers run their business with Square.


Whether it’s a sole trader servicing regional Australia, a multi-location business looking to expand, or a major event or festival, their diverse network of Australian sellers are leveraging more tools from Square’s growing ecosystem to help them run and grow:


  • While their primary base comprises a diverse range of sole traders and micro and mobile sellers across regional and metro areas, they’re seeing a strong push upmarket enabled by new omnichannel features like Employee and Location Management, E-Commerce and Payment APIs, Invoices and Virtual Terminal.
  • Square are seeing great fit in verticals such as hospitality, retail, beauty, health and trade services, all of which are seeing over 75% – 95% quarterly average growth in new sellers.
  • They’re proud to service sellers from both metro and regional areas, and although they’ve seen strong uptake across the country, they’re growing at an above average rate in Tasmania and Western Australia—both with over 100% quarterly average growth in new sellers.
  • Square’s ability to scale beyond major metro areas is supported by their partnerships with Australia’s leading retailers, including Officeworks, Australia Post, Harvey Norman, Apple and Optus, giving sellers around 1,000 locations nationally where they can purchase Square Reader.


Square launched in Australia with the objective of bringing innovative new solutions to small businesses, and they’re humbled that over 60,000 Australian sellers have chosen to use one or more of their products.


“Australia’s 2.2 million small to medium-sized businesses are critical to productivity, creating jobs and helping to grow their economy. We’re proud to be building a powerful and accessible point of sale and payments ecosystem that enables over 60,000 Australian sellers to leverage one or more of their world-class products to grow their businesses,” Ben Pfisterer, Country Manager – Australia at Square