Shift grows merchant team

Shift, a provider of credit and payment platforms, has announced the expansion of its merchant team.

As part of the expansion, Paul Barker has joined the Shift team in the newly created leadership role of Merchant Sales Director, while Elizabeth Vella has taken on the also newly-created role of National Manager, Go-to-Market and Projects.

Paul’s pedigree includes several roles across technology and payments, having led high growth sales and partnerships teams in several of Shift’s key target markets including trades and services, franchise, FMCG and retail.

According to Paul, the team will work closely with merchants, enabling their customers to multiply their spending power by taking advantage of Shift’s credit, payment, and trade solutions.

“What I’ve experienced over the last couple of years is a rapid acceleration in merchants focussed on ensuring they deliver a frictionless customer journey as a means of attracting, retaining and increasing the value of each customer,” said Paul.

“Shift, hands down, has the most seamless customer experience I’ve seen and the funding capacity to deliver at scale. The opportunity in front of us is to enable more merchants to provide a customer experience advantage over their competitors.

“With the product roadmap for Shift Trade and payment solutions, I can confidently say we’re set to make life easier for businesses wanting flexible options for themselves and their customers in 2022.”

In her role as National Manager, Go-to-Market and Projects, Elizabeth Vella will focus on merchant enablement and relationship management, assisting merchants new to the Shift network to implement and run their new trade and payment facilities.

Elizabeth joined Shift following various financial services and fintech roles, where she established and grew key partner relationships.

“With buyers increasingly savvy regarding different trade and payment options, I look forward to working with Paul and the Shift team to bring the same flexibility and choice to merchants across Australia,” said Elizabeth.