Moneysoft makes client engagement more compelling with its new user interface
Moneysoft has re-launched its client engagement and financial wellbeing platform with a more intuitive and streamlined user interface that cuts the time it takes professionals to analyse their clients’ key financial data.
The launch follows a 12-month research and design process including extensive interviews and testing with a range of financial professionals who use Moneysoft’s personal financial management tool.
Founder and Managing Director, Peter Malekas, said that seeking feedback is central to Moneysoft’s ethos of ongoing product and customer service improvement.
“We encourage our users to tell us the features they’d like to see next, so that we can focus on making improvements that deliver the biggest impact to their businesses,” he said.
“The improved design includes some completely new features which enhance the client service provided by professionals such as financial advisers and mortgage brokers. This functionality will lead to stronger engagement, cementing the value of advice and helping clients make lasting changes to their financial behaviour.”
The upgraded Moneysoft platform delivers a smoother, faster on-boarding process to advisers, brokers and their clients. Improved back-end reporting makes it easier to keep track of clients.
Clients will also benefit from new dashboard reporting which makes it easier for them to see a snapshot of their overall financial position. They can now also recategorise multiple financial transactions at the same time, perform category searches more easily, and quickly view and edit notes.
Current Moneysoft users will be migrated to the new UI platform over the next six months, while new users are already using the new interface.
“Moneysoft has an ongoing commitment to continue improving our world-class platform and the relaunch of our UI is just the first stage,” Malekas said. “Plans are already underway for the next round of upgrades, which includes greater customisation and in-app messaging.”
Moneysoft’s personal financial management platform was launched in 2012 and is now used by financial planners and professionals across 15 dealer groups and institutions. A key attraction is Moneysoft’s open API architecture, which allows it to be integrated with a range of other software including XPLAN, Prospera, Investfit, Xeppo, Bill Butler and FinPal. This has seen Moneysoft recognised as a finalist in the Fintech Business Awards for the second year in a row.
Moneysoft’s proprietary platform reveals a client’s entire wealth position by seamlessly bringing together and analysing their cash flow from disparate sources, providing valuable insights into spending patterns and trends. This information underpins better advice and strengthens client engagement, as well as providing a new income stream for professionals who can help individuals to manage their cashflow.
Advisers can select from, or combine, two solutions to suit clients at different stages of their wealth journey. Moneysoft Lite provides a robust financial health check process, while Moneysoft Pro supports clients who want to take a more hands-on approach to managing their money.
Last year, Moneysoft also launched Round-ups, which allows fund managers and superannuation funds to encourage small, regular contributions by their clients by from the spare change from electronic purchases.
Global fund administrator and share registry service provider Link Group took an equity stake in the company in October 2016.
