Melbourne F&B tech eyes SE Asia expansion
Zii is a Melbourne-based technology startup specialising in solutions for the F&B and retail industry. Having entered the market in 2019 through the acquisition of a local point-of-sale (POS) software company it has transformed the legacy platform to be cloud-based and fintech enabled. The ever-growing feature set now includes multi-channel digital ordering, customer loyalty, digital wallets, bookings, inventory, digital lending and much more.
“F&B tech is a noisy space. We’re different because we’ve adopted a value chain approach to product development. One that looks at the entire B2B2C customer journey. Tech offerings for F&B and retail SMEs tend to focus on narrower problem sets, which necessitate integrations and result in patchwork systems and archaic workarounds for users.”
“We have found product market fit in the mid-market F&B and retail space. This customer profile has more complex business operations and sophisticated tech needs. This is where our platform plus services approach has set us apart”, says Co-Founder and CXO David Phung.
Zii continues to expand their platform offering and digital lending portfolio, which now includes equipment and supply chain finance amongst other digital lending offerings. With strong local uptake and a proven business model the team are now eyeing expansion into Europe and South-East Asia that has kicked off with a joint venture in Singapore.