Meet the brains behind Raiz Invest research and insights
Raiz Invest Limited, the mobile-first micro investing platform, improving financial confidence for over 164,000 Australians, is strategically using research and insights to continuously garner understanding and awareness of their customer needs, with the help of Dr. Jake An, Raiz Invest Research Phd and in conjunction with major Sydney Universities.
Dr. Jake An applies his PhD theories to Raiz customers to improve the user experience and is now the brains behind the continuing research program of Raiz. His role is to merge his two passions, academia and research applying them to real world of financial literacy and behaviour. Working with Raiz since 2016, Jake identifies business problems and works directly with academics around the world – including Australia, Israel and Oxford University in the UK – to help solve them.
In a true success story, Jake came to Australia from Korea at age 11 and taught himself English, via economic and business text books. Jake has since hard-wired his brain for analysis since arriving in Australia. This passion for business and research led him to Raiz where he now works to dissect consumer behaviours to inform product development helping Australians become more financially savvy and set themselves up for the future. He believes that the critical element in furthering the growth of the FinTech industry in Australia and beyond, is tapping into the power of online word-of-mouth content.
Through his PHD, whilst at UNSW, Jake conducted research on the effectiveness of a company crafting the word-of-mouth message for a customer, rather than relying on customers to craft the message on their own. The research provides substantive marketing insights in terms of how FinTech companies can better design sharable word-of-mouth content, to generate greater customer referrals on digital platforms and create social benefits.
To read more, please click on the link below…
Source: Meet the brains behind Raiz Invest research and insights – AdviserVoice AdviserVoice
