Map My Plan takes out top award at EY Financial Well-Being PitchFest

Map My Plan takes out top award at EY Financial Well-Being PitchFest

Paul Feeney, Founder of Map My Plan, has been named as the winner of the EY Financial Well-Being PitchFest for his innovative FinTech solution to providing a digitally integrated proposition, which customers’ can easily tailor to meet their specific financial well-being needs. Feeney took out the top award among stiff competition from the group of five short-listed finalists at a special pitch event held in Sydney on Thursday night last week.

The PitchFest called on FinTechs to help revolutionise the financial well-being sector in Australia by designing innovative technology-based solutions to some of its biggest challenges, as validated by senior executives from the across the superannuation and life insurance sectors.

In his winning pitch, Feeney explained that Map My Plan was designed to help improve customers’ financial well-being via a self-directed, automated platform that enabled anyone to build their own personalised financial plan. With a focus on advice – and no selling – Feeney said Map My Plan was able to deliver real, proactive and individualised robo-advice for clients, ultimately helping to decrease financial stress in the workplace.

As the Financial Well-Being PitchFest winner, Feeney will attend the prestigious 2019 EY Strategic Growth Forum in Palm Springs, California in November. He will also receive six months of mentoring from an EY leader to help grow and develop his business.

EY Global Pensions Leader, Josef Pilger says the judges were impressed by the ingenuity and originality of the Map My Plan solution.

“On behalf of the EY organisation, I would like to congratulate Paul Feeney and all of our finalists for their innovative ideas, entrepreneurial spirit and inspiring pitches. We received some truly outstanding submissions which, while making the judges’ decision challenging, just goes to show the incredibility high calibre of FinTech ability in Australia.”

“The PitchFest was developed to help apply technology innovation to some of the most pressing challenges facing the financial well-being sector in Australia. The ideas presented by our five FinTech finalists to industry leaders at the pitch events were truly leading-edge and highlighted the potential for greater collaboration between incumbents and start-ups in this space,” Pilger says.

The four other exceptional FinTech entrepreneurs who were short-listed as finalists and competed at the PitchFest were:

  • Mark Zmarzly and Lukas Soltys, Hip Money
  • Gareth Gumbley, Frollo
  • Mark MacLeod, Roll-it Super
  • Andrew Fleming, Financial mindfulness

All finalists will also be considered for inclusion in the next EY Accelerating Entrepreneurs program.