Link4 explores current bookkeeping issues with ICB CEO Amanda Linton
CEO of The Institute of Certified Bookkeepers, Amanda Linton, visited the Link4 office to provide an up to date insight into bookkeeping in 2018. This allows the Link4 team to stay on top of things and continue to serve bookkeepers diligently based on their current challenges.
In her recent visit, Amanda Linton talked about the main issues bookkeepers face in their day-to-day business. More importantly, she discussed how technology is dramatically changing how they undertake their work. Bookkeepers are taking on a completely different role now to what they were a decade ago.
“Ten years ago, bookkeepers would spend around 80 percent of their time entering data from invoices, but these days it is only about 20 percent of their time,” said Amanda Linton when talking about how a bookkeeper’s role has changed.
The Link4 team have already taken on advice from Amanda’s talk, ensuring they are always providing the best service possible for their bookkeeper clients.
“Now that we have confirmed and deepened our understanding of a bookkeeper’s perspective, Link4 will continue to assist bookkeepers with collecting invoices, reducing debtor collection days and improving payment collection processes – allowing them to be even more efficient,” said Robin Sands, CEO and Co-Founder of Link4 Australia.
One change Link4 will be making in the coming months is pre-recording their webinars. This is in response to knowing that bookkeepers have different time pressures and would like more control of when they wish to educate themselves.
“We want to make it even easier for bookkeepers, and everyone else, to watch our webinars. In our webinars, we strive to improve people’s understanding of digital invoicing, educate about recent developments and cutting-edge tools to further optimise a company’s efficiency. From now on they will be easily accessible and can be watched from anywhere at any time,” Sands said.
The Link4 team were very grateful to Amanda for her visit and the insight she provided.
“We aim to work closely with experts in the industry and really appreciate Amanda sharing her time with us and giving us a frontline perspective of what a bookkeeper faces in 2018,” Sands said.
