GBST Digital announces partnership with leading US online loan comparison firm

GBST Digital has announced its first US partnership with a market-leading fintech. Its Equate solution has been selected for a three-year contract and will empower the US firm’s customers to make informed financial decisions and benefit from an enhanced digital experience.

To continue providing accurate, personalised loan comparison rates and improve brand awareness, engagement, and authority, GBST’s newest client required customised tools and calculators that combined strong customer experience (CX) design functionality, while also meeting US-specific requirements.

As part of the project, five calculators will be developed, including a borrowing and refinancing power calculator to assist the firm to scale up its mortgage content vertical. As part of a growth strategy, these will be distributed to partner websites across the brokerage and financial advisory sector, to help generate leads and improve conversions.

Rob DeDominicis, CEO at GBST, said, “We are delighted to begin this new partnership, and welcome our second US-based client. We look forward to helping them achieve further brand-advocacy, success, and results with Equate.

“Our digital products are used by more than 75 organisations in Australia, NZ, and the UK already, with millions of customers relying on these interactive tools every day. They are highly flexible and easily adapted to suit international markets.”