Fifo Capital rapidly expands its corporate arm to deliver on bold new vision

Fifo Capital rapidly expands its corporate arm to deliver on bold new vision

Fifo Capital has announced a number of key new roles in the business lender’s expanding corporate team, as it also prepares to launch next level business finance capability with its new digital platform.

After extensive recruitment, Fifo Capital has appointed several key new roles, enabling the business lender to deliver on its mission to offer better finance solutions to Australian businesses.

The new hires are: Senior BDM, Martin Russel, Head of Marketing, Zoe Hayden, Finance Manager and Solutions Expert, Gail Worsely.

Fifo Capital is rapidly increasing capability and support for its working capital solutions that are designed to suit both small and medium enterprises (SMEs) and corporates.

Wayne Morris, CEO said, “The new hires come at an important time for not only Fifo, but the Australian market as a whole. As businesses continue to struggle with supply chains and lasting uncertainties with trade finance — having better ways to not only access business finance but to access better finance solutions is imperative.”

The Australian economy is forecasted to grow by 2 per cent this year, which means there are plenty of opportunities out there for SMEs to grow their business.And as more businesses get wise to the need to diversify their finance, the need for working capital solutions and alternative finance will only continue to grow.

“When we launch Fifopay next month, the ability for the Australian market to access better, smarter finance options will change irrevocably.”

“But we absolutely understand that for all the powerful features and benefits that Fifopay will bring with it, having the right support – and the right humans on the ground is still so critical to ensuring that we maintain our excellence service levels and our reputation. Especially as we’re still in that phase of introducing these methods of finance to a lot of businesses.”

“Having the right team to support this growth and ensure we’re bringing more businesses and brokers on the journey is key.”

Martin Russell joins the team as Senior BDM, expanding the support for the broker market team. Having just returned from the UK, Martin brings extensive knowledge around advanced supply chain finance and practical understanding around finance frameworks that are coming with more and more ESG requirements.

Zoe Hayden has been leading the marketing function at Fifo Capital since July, propelling Fifo’s digital transformation journey, delivering a new website and a refreshed brand. Zoe joins the team with extensive digital marketing and brand experience working with complex products and services, including various state and federal government agencies, and most recently Bendigo Bank.

Gail Worsley has taken up the role of Finance Manager at Fifo Capital. Gail brings extensive experience working in invoice finance and working capital solutions and with a diverse skill set that includes client management, financial accounting, and business development.