Fifo Capital appoints Brandon Robins to strengthen commercial broker market in New South Wales
In today’s challenging economic landscape, businesses are facing unprecedented obstacles, making the need for innovative financing solutions more crucial than ever. Recognising the untapped potential and the pressing demand for smarter financial options, Fifo Capital has announced the appointment of Brandon Robins as Senior Business Development Manager, leading Fifo’s corporate model expansion in New South Wales. This strategic move comes at a time when businesses are actively seeking efficient ways to power their operations and achieve sustainable growth.
Brandon Robins, with extensive experience in financial services and a proven track record of empowering businesses to effectively manage their working capital finance, brings valuable expertise to Fifo Capital. Emphasising the significance of adopting smarter financial strategies, Robins highlights, “Only 6% of Australian businesses utilise cash flow finance, compared to the UK’s 60% adoption rate. There is an urgent need to address the underusage and misunderstanding surrounding the power and flexibility of this finance type, especially for SMEs.”
Having successfully contributed to the introduction of Grapple into the Australian market in 2020, another tech-focused SME lender, and with a background in various commercial finance roles at the major banks, Brandon is poised to bring his solutions and strategic acumen to support Fifo Capital’s aggressive market expansion plans.
“I am thrilled to join the Fifo Capital team, who are deeply committed to partnering with SMEs to discover smarter and more sustainable finance solutions,” says Robins. “In today’s economic climate, businesses require more than traditional debt offerings. We must embrace financial solutions that adapt to the unique needs of each business, empowering them to navigate challenges and seize growth opportunities.”
Fifo Capital’s innovative tech platform, Fifopay, stands as a testament to the company’s dedication to delivering cutting-edge solutions. This user-friendly platform revolutionises the way businesses can manage and access payments, offering features such as:
- Easy access to supplier discounts
- AI smarts to make smarter financial decisions
- Seamless working capital management that drives business growth
With Fifopay, businesses gain greater control over their finances, leading to enhanced operational efficiency and a powerful driver for their success.
Amid an environment where access to capital is pivotal for business survival and growth, Fifo Capital is poised to make a substantial impact in the commercial broker market in NSW.
Having already established a strong presence in NSW, Fifo Capital is now taking it a step further with the introduction of a local corporate office. This strategic move will enable Fifo to enhance its capabilities and expand its funding offerings, providing even greater support to businesses in the region.
Embracing the corporate model, Fifo Capital is dedicated to empowering brokers and their SME clients with essential tools and knowledge to enhance their service offerings. By assisting businesses in securing vital financing, Fifo Capital aims to fuel their growth and pave the way for success. This commitment seeks to create a transformative impact, enabling businesses to thrive amidst the ever-changing economic landscape.