Effi enters strategic partnership with Soho.com.au

Fintech Effi has started 2023 with a bang, welcoming proptech Soho.com.au to the family.

Effi has today entered into a strategic partnership with Soho.com.au, the state-of-the-art AI-powered platform that helps borrowers find their dream homes.

With over 1 million monthly active buyer and renter property matches, Effi recognise the priority of growing the reach of its broker brands within the Soho network.

Working together, their shared goal is to empower every Soho user on their property journey with easy access to the best broker services.