Effi celebrates successful completion of pilot with RateCity partnership
Fintech company Effi has announced the successful completion of its pilot program with a select number of mortgage brokers, with the final version of its Smart Lead Management and Automation platform ready to roll out across the industry.
Following completion of new updates at the end of 2020, including Consumer Portal Impersonation and Calendar Sync, Effi has now completed months of testing and enhancement on the platform to produce the best and most efficient experience for all users – brokers and their customers.
Also setting Effi apart from other platforms, Effi has partnered with comparison site RateCity to enable brokers to build a brand profile as a trusted broker on the high traffic RateCity website using the Effi platform.
Brokers who took part in the pilot reported double-digit conversion from lead to loan settlement and increased traffic thanks to the exposure offered by RateCity.
The partnership allows consumers to use the RateCity platform to book an appointment with brokers through Calendar Sync and using a verified phone number. There is no setup fee for the RateCity profile – a broker profile is featured within seconds of purchasing appointments from the Effi platform. For brokers using the Effi platform there is no obligation to purchase ongoing leads or spend commitment. Effi’s Instant Call feature allows borrowers to speak to their selected broker instantly from the RateCity website.
Vy Huynh (pictured), Relationship Manager at Effi, said RateCity allows brokers to build their business without excessive costs or a marketing agency.
“The partnership between Effi and RateCity empowers brokers to position themselves as a trusted resource in their local community and build a brand without a marketing agency or excessive and ongoing fees,” said Huynh.
“Since offering brokers a profile on RateCity, Effi users have received a significant increase in traffic and reported double-digit conversion rates from lead to loan settlement – far above the industry standard.”
Azm Khan, Principal and Senior Mortgage Broker at Yellow Brick Road Parramatta, said using the Effi platform has transformed his business.
“Effi is a really good value add to our business. It’s a go-to source for good quality leads that are already highly engaged and easy to convert. The leads are searching for home loans, they have a need to fulfil and they’re engaged from the very beginning,” said Khan.
“Compared to leads generated from social media, which aren’t always actively looking for loans and may have sent an enquiry on a whim, Effi’s leads are incredibly valuable. Plus, the Effi portal makes it easy to manage customer contact and the whole loan process using automated and smart systems.”
Effi will continue to improve and update its platform, striving to address some of the most common issues plaguing the mortgage broking process. Effi has also integrated with two leading mortgage aggregator software providers, SalesTrekker and Mercury, allowing automated two-way sync to avoid double handling of the information and make it easy for brokers to do business.
Last year, Effi launched SMSbot which led to an 80% response rate from unresponsive leads for pilot brokers. SMSbot has been able to follow-up with broker leads and book an appointment in broker’s available slots without any manual intervention. Just one of many ways Effi makes doing business more efficient.
“Effi is constantly refreshing and investing to remain ahead of the market. We have released a public roadmap that brokers can follow and comment on with the updates and features they would like to see on the Effi platform,” said Huynh.
