Change Financial strengthens team for growth appointing Kathryn Grant

Change Financial strengthens team for growth appointing Kathryn Grant

Change Financial Limited (Change), a leading ASX-listed (CCA) Australian payments fintech, today announced the appointment of Kathryn (Kat) Grant as Vice President, Marketing. Ms Grant’s role will focus on driving the overarching marketing strategy and positioning Change for further growth in the Australian, New Zealand, American and Asian markets.

Grant has over 20 years’ of marketing campaign, strategy and project management experience in the Australian payments, consumer and broader financial services industries. Most recently she was Head of Marketing – Australia at Openpay. Prior to that, Grant headed marketing at WEX Australia for Asia Pacific for over five years. She has also worked as Direct Marketing Manager – Consumer Cards Acquisition at ANZ after 11 years in various leading marketing roles at GE Capital.

In these positions, Ms Grant played a crucial role launching new products, services and card programs to market, including managing the high profile WEX Motorpass Fuel Card and ANZ Travel Card.

Chief Executive Officer of Change Financial, Tony Sheehan, said that Ms Grant’s extensive experience within the payments space is an asset to Change Financial as they look to strengthen and grow the business.

“Change Financial is on a growth trajectory in Australia, New Zealand and the US, so it is imperative we have someone of Kat’s calibre in the team to help drive our marketing strategy so we can meet our ambitious targets,” Mr Sheehan said.

This appointment comes as the company continues to increase their global footprint, having signed a number of key global partnerships in 2023, improving access to card programs for smaller players in the market, enhancing their value proposition.

“We continue to see increased demand from both clients and investors globally and this appointment comes at an inflection point for the business as we enter our next stage of growth across a number of key markets worldwide including the United States, New Zealand and the Philippines.”

Grant holds a Bachelor of Commerce and Economics, as well as a Master of Marketing from Monash University. She started her new role on 02 October 2023 and is based in Melbourne.