Change Financial announces direct issuing in Australia and New Zealand
Australian based global fintech and payments as a service (PaaS) provider, Change Financial, today announced the launch of direct issuing services for card programs in Australia and New Zealand. This offering will enable bank and fintech clients in Australia and New Zealand to deliver digital and physical prepaid and debit cards to their customers.
Change CEO Alastair Wilkie said, “Change’s direct card issuing capability allows clients in Australia and New Zealand to offer virtual and physical cards, controlling expenses, reducing operational burden, and creating new lines of revenue.
“We can help small to medium sized banks and fintechs compete in a highly competitive market without the operational expense. In fact, we are changing the dynamic by giving them the payment solutions needed to level the playing field against the bigger banks and competitors,” added Wilke.
As the demand for online payments in Australia and New Zealand continues to rise, small to medium sized banks and fintechs are under pressure to innovate and keep loyal customers engaged. The ability to tap into direct issuance is a key strategy for many smaller operators as they go on the offensive.
Traditionally these financial institutions have had few options for card issuing and could not compete with the functionality and technical richness offered by major issuers.
“We have seen in the Oceania region, and specifically in New Zealand, agency services from the major banks restricting the use of digital payment options like Apple Pay to the likes of credit unions and mutual banks. Change can replace these traditional agency service providers to deliver modern solutions that retain and attract customers to smaller banks and fintechs,” Wilke explained.
Change uses innovative and scalable technology to provide tailored payment solutions, card issuing and testing to banks and fintechs. The company manages and processes more than 16 million virtual, credit, debit and prepaid cards worldwide. Change’s payments technology and management services are used by over 147 clients in 41 countries. Clients include BDO Unibank, ME Bank and eftpos Australia.
Change’s Vertexon PaaS platform seamlessly integrates with a businesses’ core systems enabling them to easily deliver physical and digital card solutions to their customers as well as offering other features such as Buy Now Pay Later (BNPL), transaction processing for all major schemes, including Mastercard, Visa, Amex, JCB and UnionPay and integrated loyalty programmes.
“Our clients outsource the operational work involved in direct card issuing to us so they can receive the scale benefits without the operational burden. Cards, whether digital or physical are a scale business. You need some way to offer and manage that and we can help,” Wilkie said.
With its recently acquired Financial Services Provider (FSP) approval in New Zealand and with its Australian Financial Services License (AFSL) application underway, Change also takes on the burden of Payment Card Industry Data Security Standard (PCI-DSS) certification with the schemes, technology platform and processing, lowering the barrier for entry for clients in Australia and New Zealand.
By outsourcing issuance, banks and fintechs can focus on their core business and leverage the loyalty they’re known for, generating more customer satisfaction while creating new revenue and data streams. And, they don’t have to worry about losing customers to other financial institutions trying to cross-sell competing banking services.
Change’s direct issuing can deliver card solutions for fintechs looking to add card payments to enhance their financial product offerings. Small to medium banks and non-bank deposit takers (NBDTs) now have a partner to deliver modern digital cards to their customers without having to partner with larger competitors.
