Loyalty survey finds millennials more keen for crypto than loyalty points
The sixth annual ‘For Love or Money’ study revealed that Millennial consumers are more interested in cryptocurrency than loyalty points. Commissioned by The Point of Loyalty, this year’s instalment of the report found that 36% of loyalty program members would rather be rewarded in cryptocurrency over traditional points systems. This sentiment was represented even stronger among Millennial consumers, with over half (55%) expressing their enthusiasm for blockchain technology to replace conventional reward systems. “With cryptocurency being a topic of intense conversation these days, I was keen to understand consumers’ and specifically loyalty program members’ attitude towards being rewarded in these digital currencies,” says CEO of The Point of Loyalty, Adam […]
SendGold signs major platform deal for Gold-as-a-Service
Sydney-based SendGold have digitised gold to enable their customer network to buy, sell, and exchange gold instantly as peer-to-peer money across 8 countries in the Asia-Pac region. Now the company have announced they have signed an agreement to enter the rewards market with the world’s largest cloud-based loyalty platform. Toronto-based Global Rewards Solutions (GRS) provide a loyalty platform that is used by millions of members globally, including employees of a number of Fortune 500 companies. The deal announced with SendGold will let their loyalty program members instantly exchange their points for gold bullion directly inside the GRS application. The capability went live in Australia this week and a phased rollout […]
CoinJar opens the trading floor with Australia’s fastest digital currency exchange
Australian cryptocurrency company CoinJar, has launched its new high-speed digital currency trading platform, CoinJar Exchange. The exchange is the fastest in Australia, and will allow cryptocurrency traders to trade Bitcoin and Australian Dollars against popular cryptocurrencies Ethereum, Litecoin and Ripple. CoinJar Exchange boasts a superior trading engine which processes and fills orders faster than any of its competitors in Australia. This reduces latency and provides sophisticated and retail traders with a faster experience when trading using the CoinJar Exchange. Integration with buy and sell orders from other exchanges will provide greater market liquidity, allowing CoinJar traders to enter and exit with ease. The exchange also has an open trading application […]
Virtual currency sales jump in 2018
But results skewed by two big token sales. Virtual currency sales ballooned to US$9.1 billion ($11.9 billion) so far this year, exceeding the US$6.6 billion total for all of 2017, new numbers show. But the monthly trend actually showed a slowdown if the two biggest offerings are excluded. Digital technology startups around the world have raised funds by selling cryptocurrencies, or tokens, that sidestep banks or venture capital firms as intermediaries. Financial technology provider Autonomous NEXT reported the US$9.1 billion figure, noting that the total includes token sale offerings of Telegram, a messaging service founded by Russia-born entrepreneurs Pavel and Nikolai Durov in 2013, and Block.one’s EOS currency. Telegram raised […]
$817M Later: LexisNexis partners with first institutional cryptocurrency exchange
Risk management giant LexisNexis Risk Solutions is now working with the first cryptocurrency exchange to use technology acquired in an $817 million deal earlier this year. The partnership to verify the identities of Melbourne-based Blockbid’s customers also marks the first time LexisNexis has combined its existing database of high-risk individuals with 1.4 billion unique identities brought to the company from ThreatMetrix, which was acquired in a cash deal announced in February. While Blockbid plans to use the two pools of identity data to gather information about its customers during the onboarding process, LexisNexis senior vice president Thomas Brown positions the newly combined products as part of a larger push within the […]
Ripple CEO: Bitcoin will eventually stop driving the crypto markets
Coins need start solving real problems, not each other’s problems, to be valued in their own right. If you want to know how your coin’s going, just look at bitcoin prices. When bitcoin goes up, so do all other cryptocurrencies. When bitcoin drops so does everything else. To date the crypto markets have simply tended to swim along as one amorphous blob, with the most distinctive anomalies usually being the result of foul play, accidental failure or deliberate price manipulation. Even as bitcoin’s market dominance waned the effect stayed strong. “There’s a very high correlation between the price of XRP [Ripple] and the price of bitcoin, but ultimately these are […]
Cryptocurrency is a new ‘coin of the realm’ for loyalty programs
Rene Konrad earns bonus miles from four airlines, plus loyalty points from six retailers and credit cards. But the one loyalty program he is most excited about now offers him something different: digital coins. Before he jumps on the train to Zurich most mornings, Konrad grabs a bottle of Caffe Lattesso. The 41-year-old can get about 12 Lattessocoins by entering a code from the bottle into a website. In a few months, the accumulated coins – which only became available in April – should become tradeable for other digital tokens, as well as cash. “I don’t know how many airline miles I lost because I didn’t use them fast enough,” […]
Cryptocurrency trading mistakes to avoid in 2018
Crypto trading comes with a load of promises as well as a fair share of disadvantages. Regardless of your level of expertise in the trade, there are some common mistakes that you might want to avoid in 2018. Some of these mistakes are pretty obvious but some are a bit more obscure. By determining the common mistakes you are likely to do, you can be able to analyze them and get more details about possible solutions. It is not common for any trader to identify all the mistakes in the industry unless they are actively keeping track of all their blunders. Here are some common cryptocurrency trading mistakes to avoid […]
