Australian FinTech company profile #55 – ebroker
- Company Name: ebroker
- Website: ebroker.com.au
- Key Staff & Titles: Simon Isaacs CEO, Heath Fitzpatrick COO.
- Location(s): Varsity Lakes, Gold Coast.
- In one sentence, what does your fintech do?: Using key data via an algorithm, we independently and transparently live match SME’s to non-bank lenders looking for that particular client.
- How / why did you start your fintech company?: Traditional banks are limited in how much they will help SMEs and brokers aren’t transparent, we wanted to change that. Simon has a tech background and knew what technological and AI innovations could bring to this sector.
- What is the best thing your company has achieved or learnt along the way (this can include awards, capital raising etc)?: Keep moving forward. We know we have a good product, competitors come and go and we don’t get caught up in that, we keep focused on what we’re striving to achieve.
- What’s some advice you’d give to an aspiring start-up?: Get your business plan, find the right people and invest time in ensuring you commit to your brand values.
- What’s next for your company? And are you looking to expand overseas or stay focused on Australia?: We are focusing on keeping ebroker marching forward as the leader in this space across Australia.
- What other fintechs or companies do you admire?: Entrepreneurs who realise that the worst mistake a small business can make is to think like a small business.
- What’s the most interesting or funniest moment that’s happened in your company’s lifetime?: At a recent event, an old school operator tried to publicly put down what ebroker is doing, no doubt motivated by fear. Our response was, “We work transparently with over 70 non-bank lenders and all of their products, do you?”
