Australian FinTech company profile #1 – Investfit

Australian FinTech company profile #1 – Investfit

For exclusive members of Australian FinTech we’re going to do a Company Profile on each company and post it on our website, share it to our 10,000+ global social media followers and have it appear in our weekly newsletter which goes out to over 3,000 subscribers.

Here is our very first profile for Investfit:

1. Company Name: Investfit

2. Website:

3. Key Staff & Titles: James Claridge, CEO, Co-founder

                                      Ed de Salis, Sales Director, Co-founder

                                      Gavin Daw, Technology Director,  Co-founder

                                      Antony Pritchett, CTO

4. Location(s): Sydney          

5. In one sentence, what does your fintech do?: Technology that helps financial advisors provide better, lower cost, lower risk financial advice.

6. How / why did you start your fintech company?: To produce better financial outcomes and less stress for everyone.

7. What the best thing your company has achieved or learnt along the way (this can include awards, capital raising etc)?:  Advisors who have licensed Investfit and tell us how much it improves their business and improves the outcomes for their clients.

8. What’s some advice you’d give to an aspiring start-up?:  Technology development costs 3 times as much and takes 3 times as long as you think it will, so think carefully about what you do and how you do it….. but enjoy the ride as well.

9. What’s next for your company? And are you looking to expand overseas or stay focussed on Australia?: Consolidate in Australia whilst starting the process of entering overseas markets.

10. What other fintechs or companies do you admire?:  Most of them. Start-ups are hard work and high risk – the chance of success is small but founders forge ahead regardless.

11. What’s the most interesting or funniest moment that’s happened in your company’s lifetime?:  Lots of ups and downs and met great people, but no one moment stands out as particularly funny or particularly interesting. I believe that moment(s) is yet to come!

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