ASX-listed Peppermint Innovation registers more than 5,000 Bizmoto agents in the Philippines
Having launched the Bizmoto agent network in late May followed by a preliminary digital marketing drive which started on August 23, the Philippines operations team had registered 5,000 Bizmoto agents as of the end of last week.
The agents are now being on-boarded and trained in how to deliver the various Bizmoto services, including mobile banking, mobile eLoad, bill/product payment and money transfers. They also receive training on how to charge and recharge their electronic wallets, which they use to facilitate Bizmoto services.
At present, Filipinos can use their Bizmoto agent to pay various bills for water and electricity, telecommunications providers, government agencies, credit card providers, insurances, loans and even airline bookings with AirAsia. A complete list of current end-billers is available at https://www.bizmoto.com.ph/list-of-bizmoto-billers/
Peppermint plans to continue its marketing campaign to grow its Bizmoto’s agent network, educate new agents and incentivise them to use their wallets to earn revenue for both themselves and Peppermint.
Under Peppermint’s business model, a fee is earned for every completed transaction which Peppermint shares with its local agents via the Bizmoto platform.
Peppermint Innovation Managing Director & CEO Chris Kain said: “Our Philippines team have been growing the number of registered Bizmoto agents at a much faster rate than we expected since our digital marketing campaign was launched in late August.
“We have registered more than 5,000 agents with Bizmoto and, via a continuing on-boarding program; more than 1,000 of those registrants have downloaded the Bizmoto app, clearly indicating the Bizmoto service offering has appealed to the local Filipino people.
“To date, our digital marketing program has been rolled out on a limited basis as we assessed the results across the first two months of the campaign. Given the fantastic response achieved, we are now planning a more comprehensive marketing campaign that we hope will continue to yield at least the same level of uptake in the coming months.
“Peppermint is also focused on providing new, additional products via the Bizmoto platform in order to generate greater revenue opportunities for both our agents and the company.
“Peppermint provides an opportunity for Bizmoto agents to create a micro-enterprise utilising the Bizmoto platform, to deliver financial inclusion for themselves – as agents – and the general Filipino population.
“It is still early days with much work to do across our Bizmoto agent network but the initial engagement with the Filipino people and their willingness to register as Bizmoto agents is very encouraging.”
