Acquiring & Retaining Gen Z in Banking - a Sandstone + IBS Intelligence Whitepaper

Currently Generation Z make up 30% of the world’s population, and for the first time ever there are more adults in this generation than teenagers. Therefore, they are managing their own finances and this digitally native demographic comes with its own expectations of what banking should be.

The financial services industry has found itself at a crossroads where generational expectations and digital innovation are entwined and to stay relevant organisations need to make sure they are embracing and adapting to these changes.

One of the keyways in which financial organisations can appeal to the Gen Z demographic is by utilising the devices which are used by them on a daily basis and having a mobile app, giving customers banking at their fingertips.

Our new whitepaper – Acquiring and Retaining Gen Z in banking via a Mobile App is researched and written by IBS Intelligence. It delves into the characteristics of Generation Z and the trends surrounding mobile banking apps. It aims to examine & propose solutions for banks and building societies to adopt Mobile Banking Apps to acquire and retain Gen Zs.

To download the whitepaper please visit : Acquiring & Retaining Gen Z in Banking via a Mobile App (sandstone.com.au)