Zip Business appoints Mindbox to help turbocharge its growth
Zip Business, a division of leading global Buy Now, Pay Later Zip Co Limited, has announced that it has appointed strategic marketing, insights and media consultancy, Mindbox, to help turbocharge its growth.
Starting immediately, Mindbox will drive digital advertising and engagement, and the management of its associated data, for Zip Business.
Mindbox will employ a sophisticated, AI-driven digital advertising and retargeting strategy to reach current and future clients and to provide the client with the business intelligence it needs to make informed decisions.
Zip Business launched in August 2020 to help small businesses access the working capital they need to operate and expand with confidence. It has helped fund the growth of thousands of customers since its inception.
Founder and CEO of Mindbox, Nic Halley, said, “We’re delighted to be working in partnership with Zip Business to help turbocharge its already impressive growth. Our focus over the initial two year period is to leverage ongoing data in order to drive engagement, influence future campaigns and further cement its position as an Australian fintech market leader.”
Sera Awad, Director of Marketing at Zip Business said, “Since Zip Business launched just over 12 months ago, we’ve seen strong uptake from small business owners across the country. Through the work we’re doing with Mindbox, we will be able to reach even more small businesses, providing them with access to cash flow that is timely, fair and always interest free.”