Zeller shouting a better EFTPOS payments solution for Australian pubs

Zeller has experienced significant uptake from Australian pubs and venues since launching in May 2021. This growth is led by a number of key differentiators for merchants when compared to the typical bank-issued payment solutions.

Key differentiators for publicans include:

• Durable construction: Zeller’s merchants have attested that the Zeller EFTPOS Terminal can handle everyday damage and spills in a busy pub environment. In a recent demonstration with a prominent Melbourne publican, the owner poured a glass of water on the Zeller Terminal to test the ability to handle a wet working environment. Zeller Terminal’s large, durable touchscreen display continued to work perfectly in this authentic pub situation.
• Smarter surcharging: Zeller makes passing on transaction fees to patrons simple. Merchants can choose to pass on the entire fee, a percentage of the fee or none – with the toggle of a switch. Many other EFTPOS machine providers do not have this feature, driving many to switch to Zeller. Reducing costs for pub owners is particularly important with the increasing cost of overheads as well as the rapid increase in the volume of card payments being processed at Australian pubs.
• User-friendly tech: Zeller Terminal is simple to use, meaning staff can be quickly trained to use the payment terminals. This is crucial at a time when staff turnover is high in hospitality venues across the country. Merchants can also customise employee permissions to protect the business’ financial information.
• Local support: Zeller’s Australian-based support team are available by phone, email and SMS, 7 days a week.

Over 1 in 3 businesses signing up with Zeller are following an introduction from another business owner who currently uses Zeller Terminal. Brad Olsson, Managing Partner at the Ascot Vale Hotel said, “Using Zeller in both of our pubs has streamlined processes for patrons as well as staff. We’ve been really impressed with the ongoing support from the local team, who have assisted us in our transition to Zeller.”

“It was an easy decision to partner up with the AHA (Vic), given their strong reputation in the pub & hotel industry – a space where we’ve seen strong uptake of Zeller Terminal since going live last year. Our speed of transactions, payment security and durable hardware make Zeller the ideal payment solution for publicans and the AHA team quickly noticed this natural fit,” commented Chris Rich, Zeller Partnerships Lead.

“Zeller values partnering with a group that has such deep industry knowledge and expertise that will assist us in developing more products and features that meet the needs of publicans around Australia.”