Younger advisers drive digital client engagement

Financial planners are increasingly looking for digital means to engage clients, latest Investment Trends research shows.

The majority (88%) of advisers are strengthening their client relationships using technology-based solutions to interact and disseminate information, this year’s Planner Technology Report found.

The younger generation of planners are driving the digital client experience trend, starting with virtual client meetings.

Investment Trends research director Recep Peker said this group expects tablet-enabled client meetings and the use of interactive modelling tools during client meetings to become the norm.

Peker added the results provide an opportunity for platforms and planning software providers to collaborate with planners.

“Technological advancement is rapidly increasing consumer expectations, a so-called environment of technology inflation. Platform and software providers therefore cannot afford to rest on their laurels and must be ever cognisant of the evolving expectations of planners and their clients,” he said.

Advisers canvassed in the survey said netwealth is the platform of choice based on satisfaction, followed by CFS FirstChoice. AdviserLogic leads in planning software satisfaction for the third year running.

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Source: Younger advisers drive digital client engagement | Financial Standard