Yellow Brick Road Home Loans partners with fintech Effi Technologies
Yellow Brick Road Home Loans (YBR) announced today that it has signed an agreement with Effi Technologies (Effi), a leads management and productivity technology provider, helping YBR deliver a unique market offering of a Leads Commitment Program, that will see new franchises being supplied with a committed monthly volume of leads throughout the first year of running their business.
Starting a new business in the mortgage industry can be a challenge. As a result, many good brokers either delay their decision or never take the next step in running their own business, typically citing the risks of starting a new business and the dip in earnings during the start-up phase being too big of an impact for them and their families. YBR has proactively responded to this, by initiating a Leads Commitment Program to its franchise model, to help reduce the risk and uncertainty and and drive further business development.
“I don’t want new brokers to have to worry over where the money to feed their family is going to come from. We are committed to providing a consistent flow of leads to their businesses and putting our own money behind it so they can instead focus on converting these leads, getting their structure right, and getting their business off the ground,” said Mark Bouris, Executive Chairman of Yellow Brick Road Home Loans.
The Agreement will see YBR combine its own leads generation capability with Effi’s lead acquisition technology to provide a consistent volume of customer leads. Both systems will complement each other, being able to notify the broker in real time of a new lead, and integrate directly into their CRM, so they are well prepared with the customer information to start the conversation.
At the end of the Leads Commitment Program, franchises will continue to receive leads provided from YBR’s ongoing national marketing. During their first year, franchises have established themselves within their local community, have made key contacts, and have a steady pipeline of referral business to support them moving forward, as well as a growing portfolio of trail commission.
“This is what I call a real game changer for new YBR franchises, to have that pipeline of business from the very start,” said Boban Jurisic, Yellow Brick Road’s Chief Recruitment Officer.
“The big question I get asked is ‘Why join Yellow Brick Road?’ I always respond that it’s all about the support. We help you to continue to grow your business, with a strong panel of lenders and products, sales and business support, marketing, and technology, we support the whole way through.”
YBR continues to enhance its franchise offering in the market. YBR will be rolling out the Leads Commitment Program as part of their full franchise offering, starting in January 2023.
