Woolworths and Coles embracing digital wallets

Grocery retailers Woolworths and Coles are moving quickly to embrace digital payments as shoppers increasingly shop with their mobile phones and leave their wallets at home.

After reaching agreement with Apple last September to store Woolworths Rewards loyalty card details on Apple’s digital wallet app, Woolworths has now extended the service to Google Pay.

Android users can earn Woolworths Rewards points in Woolworths supermarkets and BWS liquor stores by tapping their smartphones.

Woolworths said the move, a first in Australian supermarkets, would give more of its 11 million loyalty scheme members a simple and secure way to earn and redeem loyalty points in-store.

Once rewards details are loaded, customers can use their smartphone at store pinpads to earn and redeem points and discounts.

Woolworths loyalty director Ingrid Maes said digital wallets offered quick, seamless and hassle-free payments for customers and were growing in popularity.

To read more, please click on the link below…

Source: Woolworths and Coles embracing digital wallets | afr.com