UBank here to disrupt banking forever

UBank has a mandate to disrupt banking for good and to do so they have placed technology at the forefront of the customer experience.

Speaking at IBM’s Think Summit, UBank’s Lee Hatton said that technology gave the bank opportunity to fulfil their mandate.

“If you take our opportunity and our mandate which is to disrupt banking for good, and MIA or AI have allowed us to push out these new economics of banking,” she said.

MIA is UBank’s new virtual assistant but Ms Hatton said it was really a vital part of the UBank team.

“We took the opportunity to take MIA to the next level to answers questions for customers in the comfort of their homes. Giving them the experimentation and delight of experiencing a virtual assistant in a different way,” Ms Hatton said.

MIA was born from UBank’s other AI programs Robobrain and Robochat, said Ms Hatton. Together all three of them empower  customers and employees.

“People shouldn’t be intimidated by the future of AI and that’s why we really want to make sure we use these tools now.

“It does change your culture because people are least intimidated by the opportunity and they can see the future skills that are required,” she said.

UBank was born of being NAB’s disruptor said Ms Hatton and that mission had changed how the company saw itself.

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Source: UBank here to disrupt banking forever – InvestorDaily