To build customer loyalty, turn a problem into a positive experience: SurePayd exec

One of the most effective ways to build customer loyalty is to turn a problem into a positive experience which creates an opportunity to build human connection and loyalty, argues Karen Stephen, Director of Operations at Australian fintech firm SurePayd.

SurePayd is a cloud-based payments layer for B2B accounts receivable, an area of the business where customer experiences are often negative.

“When it comes to enterprise accounts, this means chasing payments, sending notifications, managing disputes or running reports that require a lot of complicated, cumbersome activity,” Stephen said.

“SurePayd addresses this pain point by integrating with our clients’ existing ERP, and bringing an automated, consumer-like, and customisable digital experience to B2B accounts receivable.”

Stephen explained the company provides a “relationship engine for the back office – a revolution in what was traditionally just a transactional process”.

“SurePayd helps give the back office what were generally front of house resources; ease of communications, branded marketing strategies, and transparency of customer data to name a few.

“Further, by removing the hassle and uncertainty of manual accounts receivable processes, our clients’ invoices get paid sooner and every business loves having reliable cash flow forecasting.”

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Source: To build customer loyalty, turn a problem into a positive experience: SurePayd exec – Which-50