The FinTech Report Podcast: Episode 50: Michael Titshall, CEO of APAC, R/GA

The Big Banks are going to need to create new brands if they want to reach younger generations!

Younger generations have different needs, and the big banks will need to create new brands to appeal to the younger generations, says Michael Titshall, CEO of APAC at R/GA

Listen to the latest episode here:

https://www.buzzsprout.com/1643860/15123926

https://fintechsummit.com.au/the-fintech-report-podcast/

What are the key challenges for banks when they’re trying to reach GenZ and Gen Alpha?

GenZ is characterised by its digital savviness. However, banks should not assume that GenZ’s digital-first lifestyle means they want only digital solutions. Are branches still seen as an extension of mobile banking?

Gen Zers have serious concerns about their financial future. Considering this perception of financial uncertainty, it is perhaps no surprise Gen Zers are highly motivated to save money and learn about banking and finance from a young age. This is an opportunity for banks. 73% of GenZ believe banks should provide more advice on spending habits, budgeting, paying off debt and loans.

In this episode, Michael discusses the various issues driving GenZ and Gen Alpha, as well as the various banking and fintech case studies R/GA have completed for Weyay for National Bank of Kuwait, Next Bank for Bradesco in Brazil and Mox Bank for Standard Chartered in Hong Kong.

Michael Titshall’s Bio

Michael Titshall leads R/GA APAC, overseeing six offices across Australia, Singapore, Japan and Indonesia. Driven by a passion for transforming brands and businesses with creative solutions, he has led agencies spanning brand, creative, experience, data, technology, and media services.

Prior to his APAC role, Michael led R/GA Australia overseeing a remarkable growth period in the last 18 months. Under his leadership, it doubled its headcount, acquired numerous new clients, and earned accolades at major global and regional award shows, including Cannes Lions, D&AD, the Effies, and Spikes Asia.