Sophie Hayek joins PropHero as Global Chief Operating Officer

With offices in Sydney and Madrid, PropHero continues to grow strongly and expand globally, delivering property investors a simple, transparent and rewarding digital experience.

The award-winning startup now has 40 employees in Australia, Spain, Argentina, India and Indonesia.

Ms Hayek is an experienced general manager who gained her business skills in retail, telecommunications and professional services environments.  Most recently, she was General Manager Sydney at Cars 24 and she has previously worked for NBN Co, Woolworths, Roland Berger and KPMG.

Welcoming Ms Hayek, PropHero Co-Founder Mickael Roger said, “Sophie will play an important role in scaling our operations in Australia, Spain and a couple of new countries to be announced soon.  We’re delighted she is joining us!”

Commenting on her decision to join the proptech startup, Ms Hayek said, “I’m very lucky to be working with inspiring leaders like Mickael Roger and Pablo Gil Brusola who exemplify PropHero’s values of honesty, transparency, entrepreneurship, innovation and, most of all, happy employees and clients!  I’m excited to help build property investment’s next-gen solution.”

Named “Startup of the Year” at the Proptech Awards 2002, PropHero is a data-driven and AI-enabled digital property investment platform that helps customers find, buy and manage the best investment properties.