PetCloud, Australia's Airbnb, UBER and Tripadvisor for pets, launches raise on Birchal

CEO Deb Morrison has launched a crowd raise for PetCloud through Birchal, to grow market share as Australia’s pet industry booms off the back of the pandemic.

With global pet care spend estimated at A$130 billion, Australia’s share of A$13 billion accounts for 10% of all money spent on pets annually.

Forecasts predict the global pet industry is tipped to reach A$465 billion by 2027, which would see Australia’s slice of the pie almost quadruple to $46 billion in the next six years.

As Australia’s most trusted pet services platform (PetCloud is part owned by RSPCA QLD) with the largest network of pet sitters, walkers and drivers, PetCloud – like Australia’s Airbnb, UBER and Tripadvisor for pets – is in prime position to capitalise on this growth.

In addition to a suite of pet services such as pet sitting, dog walking, doggy day care, puppy socialisation and house visits, PetCloud recently launched a pet taxi app – Australia’s first animal-only rideshare service, and a pet directory to help dogs ‘holiday here this year’.

The raise is limited to $2m and will close on July 8, 2021 and there’s more information here.