Padua appoints Head of Technical Advice & Head of Marketing
Padua Solutions has appointed Rudy Haddad to the newly created role of Head of Technical Advice, overseeing Padua’s technical capabilities across its software, services, research & data divisions.
Haddad has over 23 years’ experience in financial advice and product and was most recently head of practice management and technical advice delivery at Wealth Market. He has also held senior positions at ING Australia, OnePath and ANZ Wealth, including heading up technical services and intermediated life risk sales strategies.
He holds a diploma of financial planning from Deakin University and a bachelor degree in economics from the American University of Beirut, and is a certified financial planner (CFP).
His appointment follows that of Kun Singh who was appointed to the newly created role of Head of Marketing at Padua in April.
Singh is responsible for overseeing the development and implementation of Padua’s marketing strategies that showcase the breadth of technology, data and people expertise across the business.
He has over 12 years marketing experience in both Australia and the UK, including with Westpac, Optus, Thomson Reuters and JLL (Jones Lang Lasalle). He holds a bachelor of commerce, marketing and demographics from Macquarie University.
Matthew Esler, Co-Founder of Padua, said the appointments are a key step in Padua’s ongoing growth and expansion in the financial advice market.
“We are seeing significant interest from financial planning practices and licensees for our Software, Services, Research and Data and these two new appointments are key steps in our long-term growth strategy.
“Padua has expanded rapidly following the initial raise of $10.5m in late 2021 and this has created greater demand for technical advice capability across all divisions. Rudy brings an extraordinary ability to convert regulatory complexity into practical application for advisers – better than anyone I have witnessed in the industry, and it is an absolute pleasure to have him on board.”
Elser added, “It is pleasing to have attracted someone of Kun Singh’s talent and experience. We have already been impressed with his ability across both digital marketing and sales lead generation and we look forward to continuing the transformation of Padua Solutions in the months and years ahead.”
