New fintech to give away shares to successful Customer Advisory Board applicants
Thrive, a Melbourne-based fintech that has developed a single integrated banking, accounting, tax and lending platform, has announced its plans to create a Customer Advisory Board. Successful applicants will receive shares in the business for a 12-month commitment. With a product that is targeting time poor small-to-medium business owners who spend over 6 hours a week on financial admin, the fintech has tapped its own customers to hold it accountable to its mission of helping businesses thrive.
Thrive CEO, Michael Nuciforo, said that the concept was implemented to ensure customers were always front of mind, “We are the first fintech that we are aware of that has implemented something like this. Nothing is more important to us than our customers, so setting up a Customer Advisory Board that represented the interest of members was the best way for us to hold ourselves accountable to our mission.”
The Customer Advisory Board (CAB) will be comprised of a variety of different business owners, ensuring a broad cross section of feedback, suggestions and needs are collected. Each Board member will need to self-nominate through an application process, with successful applicants receiving shares in Thrive for a 12-month commitment. Meeting monthly, the CAB will be given the ability to help shape Thrive’s product roadmap, marketing strategy and customer service plans.
With recent research suggesting Australia’s small business owners work longer, sleep less and take less leave, Thrive’s mission of streamlining the back office of small business is resonating strongly with businesses around the country, Co-Founder and COO, Ben Winford explained, “Good financial management is the most important aspect to running a successful business, but most business owners don’t have the time, skill or the desire to be a CFO. Thrive takes away this headache for business owners by automating banking, accounting, tax and lending.”
Thrive is currently accepting nominations for the CAB and is looking for business owners who are passionate about helping other businesses improve their financial wellbeing. Mr Winford expected the application process to be an exciting but challenging one, “We expect to get many applications and we can’t wait to select our CAB members and get this started.”
To nominate, you can signup to the Thrive waitlist and you will then be contacted by a member of the Thrive team.
