MYOB’s ERP direct channel growth heats up with two new acquisitions
Business management platform MYOB continues to invest in growing its direct channel for the mid-market, announcing that it has signed a deal to acquire the Greentree and MYOB Advanced practices of Melbourne-based ERP and Business Intelligence software specialists, Endeavour Solutions Australia, and Perth-based ERP business solutions specialists, Addax Business Solutions.
The acquisition deal will see Endeavour Solutions Australia’s team of ERP and Business Intelligence specialists, and Addax Business Solutions’ team of ERP and business solutions consultants, join MYOB’s Enterprise division, adding more capability and expertise to the Greentree Centre of Excellence and likewise growing MYOB’s in-house team of Advanced specialists as more customers seek out cloud-based solutions.
Bringing new capabilities in-house, the move by Addax Business Solutions to join MYOB will also provide MYOB with the ability to offer cloud hosting services for its Greentree customers.
MYOB General Manager for Enterprise – Kim Clarke (pictured), said that with around 50 years’ cumulative experience in the industry between them and a reputation for offering high quality services to businesses across Australia, MYOB couldn’t be happier to welcome Endeavour Solutions Australia and Addax Business Solutions into the fold.
“Anna and the team at Endeavour Solutions Australia have delivered high quality advice, development services and impeccable customer support to the mid-market, and the skills and knowledge they will bring to MYOB are second-to-none. Their professional ethos and commitment to customer support remains a cornerstone of their business and as more mid-market businesses look to improve their systems, fostering solid relationships and focusing on customer needs has never been more important,” she explained.
“Likewise, David and his team have built a phenomenal business over the past couple of decades and it’s clear that their emphasis on customer relationships and open communication, not to mention strong technical capabilities, has translated into a strong, high performing business.
“I’m over the moon that we’ll be bringing the wide-ranging expertise of these two partners into MYOB as we build our own capabilities and I’m looking forward to our customers enjoying the benefits of their experience too.”
A longstanding MYOB partner, Endeavour Solutions Australia has become known for providing mid-market businesses across Australia with ERP sales and consultancy services, with a commitment to understanding and delivering to each client’s unique needs.
Chief Executive Officer of Endeavour Solutions Australia, Anna Rizio, says while their Greentree customers will benefit from the additional expertise and support available through MYOB’s Greentree Centre of Excellence, creating more direct connections with teams behind future-fit platforms like Advanced was also a deciding factor.
“Over the past couple of years, we’ve continued to see increased demand for cloud solutions as more businesses embrace changes like remote working arrangements, while others look to move away from outdated solutions that often require more manual input,” Anna said.
“This is why it was important for us to ensure our customers are backed with the right support when they look to move into the cloud. I’m thrilled that with MYOB they will have access to some of the best knowledge and expertise in this space.
“As well as our customers, the future of our people was also a priority as we move forward with this decision and I’m very excited to be offering our team members the chance to develop their skills and open up new career possibilities in an organisation that can help them maximise their talents even further,” she added.
Echoing similar sentiments, Addax Business Solutions Founder and Chief Executive, David Sankey, explained that with both technology and business needs constantly evolving, the move to join MYOB has the future of Addax Business Solutions’ customers at the heart of it.
“There is a clear vision for the future with MYOB and this deal sees our Greentree and MYOB Advanced customers armed with access to greater product support and expertise which will be crucial as they seek to grow their businesses,” said David.
“But it’s not just about our customers – the benefits for our team were also a strong consideration. Now, our people will have more career development pathways and opportunities to stretch their skills, available to them.”
Just over one year on from its first partner acquisitions to help boost its direct channel strategy for its Enterprise division, the latest announcement involving Endeavour Solutions Australia and Addax Business Solutions marks eight acquisitions for MYOB.
MYOB’s Kim Clarke added, “We’re continuing to see a growing appetite from mid-sized businesses looking to improve their systems as they seek to build their resilience and gain a competitive edge in the market and it’s important that we invest in the expansion of our service and support capabilities to match this.”
