Moneysoft partners with managedaccounts.com.au
Under the agreement, advisers receive preferential pricing on both Moneysoft Lite and Pro. Those tools enable them to provide additional client services, build greater engagement and unlock further efficiency.
Managing director of managedaccounts.com.au, David Heather, said that there is a natural alignment between the two companies with their shared focus on empowering advisers and their clients.
“The growth in managed accounts is part of an industry-wide shift to more transparent and efficient investing. Pairing our next generation platform with Moneysoft’s money management, cash flow and budgeting services creates additional value for advisers by giving them and their clients greater visibility of actual financial behaviour,” he said.
“Those direct insights help advisers have deeper conversations with clients and be more highly responsive to their changing needs. We think that will make Moneysoft very appealing to the businesses we work with, who really understand the advantage technology can provide.”
Advisers who use managed accounts already save an average of more than 14 hours each week from reduced administration and compliance tasks, according to recent research by Investment Trends.
Moneysoft head of technology and commercial operations, Jon Shaw, said that increasing automation across the information gathering stage offers further efficiency gains for advisers.
“Using automated data collection underpins a more robust Know Your Client process while also enabling advisers to focus on developing strong personal relationships as a basis for providing advice. Those system efficiencies flow into reporting, analysis and marketing activities to help grow a scalable practice.”
The partnership builds on managedaccounts.com.au’s recent investments to upgrade its user interface and middle office software to provide better experiences for advisers and their clients.
managedaccounts.com.au now has more than $12.3 billion in funds under administration after its recent acquisition of platform and administration provider Linear Financial Holdings.
Moneysoft has developed a range of cloud-based digital money management tools that help financial advisers, mortgage brokers and super funds to build their clients’ and members’ wealth and achieve their personal goals. The Lite solution includes a financial health check and provides a starting point for developing healthy financial habits, while Moneysoft Pro offers a full-service solution.
Moneysoft solutions can be re-branded by advisers as part of their broader marketing and digital strategies. The Moneysoft client service and account management team will support managedaccounts.com.au users across the implementation and on-boarding process.