Moneysoft launches new package designed to boost client engagement, satisfaction and revenue

Leading personal financial management (PFM) software provider Moneysoft has launched a complete package of resources and tools to help financial advisers introduce an effective, profitable budgeting and cashflow management service to their clientbase.

Developed in conjunction with advisers, the Moneysoft Business Processes toolkit contains a series of eBooks, video tutorials, blogs, and client-facing brochures and templates. It is a complete, step-by-step guide on how to build and deliver a relevant goals-based, money management proposition; how to grow and diversify practice revenue; and how to achieve a deeper client engagement through “cashflow as a service”.

According to Peter Malekas, managing director of Moneysoft, the ready availability of cloud-based Software as a Service (SaaS) solutions meant advisers had affordable access to world-class tools, however, many didn’t know how to go about utilising the software and integrating it into their processes.

“It’s one thing to have the technology to support a highly automated goals-based savings, budgeting and cashflow management proposition but if advisers don’t know how to get the most out of it or how to develop and market their services the whole exercise can be frustrating and fruitless,” he said.

“Our team has spent the past year talking to advisers about how we can help them. This led us to put together an end-to-end package on how to integrate Moneysoft into their practices, how to articulate and demonstrate the benefits of cashflow management, how to build their service offering, and how to price it for new and existing clients.”

In addition to the Business Processes toolkit, Moneysoft is also helping advisers to promote their cashflow proposition online and seamlessly onboard clients via straight-through-processing. Using their technological expertise, Moneysoft has developed a landing page with a sign up function, which advisers can embed into their existing websites.

Moneysoft’s suite of resources is available to all advisers who have a Moneysoft Business Account.

Moneysoft’s head of marketing Neil Debeger said that the appetite and demand for cashflow services was growing however advisers were increasingly time poor and resource constrained.

“We’ve been building a bank of resources to complement and support our innovative platform because we want to make the advice experience more enjoyable and profitable for both advisers and their clients,” he said.

“Our goal is to partner with advisers by providing clear and structured process guides, marketing collateral that they can easily rebrand and ongoing blogs, thought leadership and practical tips.”