Midwinter plugs into Omnium life insurance data

Midwinter Financial Services has today announced an integration with Omnium, a specialised life insurance technology firm based in Australia.

The integration allows users of Midwinter’s financial planning software, AdviceOS, to leverage Omnium’s life insurance data for premium and feature comparisons.

Fully integrated into the AdviceOS Insurance Comparison module, the Omnium API comprehensively researches over 500 current products and over 6,000 expired products, and displays these in a visual interface, allowing advisers to easily run like-for-like insurance comparisons.

The integration brings industry leading innovation to Midwinter’s customers, such as straight through connectivity from AdviceOS into life insurance company application software, and other add-ons like detailed definition comparisons and wider product coverage including life insurance under Retail, Direct, Retail Super, Industry Fund Super, Public Sector Super, Corporate Super, Direct, and Mortgage Protection Insurance.

Ivon Gower is the Head of Product at Midwinter. “The integration with Omnium provides increased choice and efficiency for our clients,” Gower said. “Features such as the instant premium validation and application integration drastically reduce the effort required for advisers to purchase life insurance for their clients.

“The Omnium API has shown to be robust and reliable, and the service provided by their team has ensured a successful integration.

“This is part of a broader integration strategy to ensure our customers have access to a selection of best-of-breed technology providers that deliver increased value and efficiency through AdviceOS.”

Omnium already services over 2,000 financial planners in Australia with its life insurance research technology and can now add AdviceOS users to this number as they take up the new insurance comparison offering.

Dr David King, Founder and CEO of Omnium is pleased with the partnership. “We appreciate the services Midwinter provides for financial planners in our industry and view them as FinTech innovators,” King said. “This new partnership is a result of market demand and we’re excited about the synergy it will bring AdviceOS users, and the enhancements we will work on together going forward.”

The Omnium life insurance feed is available now, on request, to all AdviceOS users with access to the Insurance Comparison module.