Loyalty Programs represented in Australian FinTech
While loyalty may sit at the edges of the FinTech industry, its importance is fast being realised. As the technology to accurately track every dollar we spend improves, we are becoming better equipped to cash in on the loyalty offered by the companies we buy from. Add digital wallets to track purchases and designated shopping malls for earning cash-back and we are now equipped to make these loyalty programs work for us. It is important however that we don’t ‘kid’ ourselves – these programs are mutually beneficial. Whether it’s to help Woolworths recognise they need to offer cashmere if they want you to buy their clothes, or for Kmart to promote baby products to pregnant women long before they would like anyone else to know we are giving up some of our privacy or freedom of choice for the benefit of getting better value or alternative rewards.