Loyalty Now co-chair and Group CEO Anurag Vasisth appointed to the Australian Loyalty Association Advisory Board as company continues APAC expansion
Leading frictionless digital loyalty company, Loyalty Now, has announced the appointment of co-chair and group CEO, Anurag Vasisth (pictured), to the Advisory Board of the Australian Loyalty Association (ALA). In this capacity, Anurag Vasisth will join 21 other leading loyalty experts from top brands and loyalty services on the ALA Advisory Board.
Anurag Vasisth’s appointment to the ALA Advisory Board signals the expansion of Loyalty Now’s strategic partnership and deepening engagement with the ALA.
Sarah Richardson, chair, ALA, said, “We’re pleased to have Anurag Vasisth join the Advisory Board of the ALA. With more than two decades of experience in key leadership and consulting roles across the loyalty, financial, payments, and travel technology industries, Anurag brings a wealth of expertise with both the Australian and global loyalty and business communities to this role.”
Anurag Vasisth, co-chair and group CEO, Loyalty Now, said, “The ALA plays an important role in the loyalty community. I am thrilled at the opportunity to join the ALA Advisory Board and help to guide conversations and the continued evolution of the Australian loyalty industry. It’s an exciting time to be part of the Australian and global loyalty community, and to be on the leading edge of innovation in the industry.”
The new appointment and bolstering partnership with the ALA is timely as Loyalty Now looks to broaden its footprint from Australasia to the wider Asia Pacific (APAC) region.
Anurag Vasisth said, “This is a key time for Loyalty Now to cement its growing partnership and engagement with the ALA as both organisations look to APAC expansion and can leverage the expertise and learnings of each other. As the business continues to expand and push into new markets across APAC, now is a critical time to invest in strategic partnerships with other likeminded organisations across ANZ, APAC, and beyond.
“By working more closely with the ALA, and engaging with other brands and businesses at events such as the ALA Annual International Loyalty Conference, Loyalty Now can continue to grow its business more strategically across the region.”
As part of this ongoing partnership, Anurag Vasisth and Loyalty Now will be in attendance at the 2023 ALA Annual International Loyalty Conference on Thursday 10 August on the Gold Coast.