Limepay strengthens executive leadership team and Board with two new appointments
Limepay has announced new appointments to its executive leadership team and Board of Directors: Trent Millane as Chief Financial Officer (CFO) and Andy Mitchell as Non-Executive Director.
Millane (pictured left) brings over 20 years’ experience to the role and joins the white label payments enablement company from MediaCom ANZ where he spent four years as CFO. Prior to this Millane was Finance Director at WPP AUNZ for six years. Millane is a Chartered Accountant (CAANZ) and is also the Treasurer and Secretary of the charity RUOK?, a position he has held since 2013.
Mitchell (pictured right) is an experienced payments, credit and banking executive with a 20-year career in senior leadership roles. Mitchell was most recently the Chief Growth Officer at buy now, pay later company Zip Co, where he led its $40m capital raise from Westpac and the company response to the ASIC enquiry into BNPL.
Mitchell was also the former Head of Personal Lending at Westpac, and a former Director and Chief Operating Officer (COO) at ASX-listed Infochoice. Andy also brings significant experience from his prior senior roles with PayPal, St. George Bank, ANZ and American Express. He is currently COO of fintech scale-up Simple KYC.
Willie Pang, Chief Executive Officer at Limepay said, “Limepay’s platform is architected with global scale in mind, and the journey from start-up to scale-up takes exemplary leadership to execute upon. Both Trent and Andy bring a great depth of insight, knowledge and experience to our company, and their calibre reinforces Limepay’s pioneering leadership position in a new category of digital payments: white-label enablement.”
“Trent’s expertise in driving scale and capability across the customer experience and technology landscape, together with Andy’s track record in achieving long-term business success for some of Australia’s most well-known financial institutions, further solidifies our position as an innovative digital payments platform that gives control, knowledge and ownership of the customer experience back to brands. We are thrilled to have them as part of the Limepay family,” said Pang.
“What’s unique about Limepay is that it is committed to building new digital payment technologies with customer experience at the heart; to go further than providing the technology by being that trusted partner for brands to enable them to serve their customers in how they want to pay now and in the future. I couldn’t be more excited for the opportunities here and now, and to come,” said Millane.
“Limepay is doing something truly differentiated in the payments ecosystem – putting the brand first. Multiple BNPL players are vying for a share of the customers wallet at the end of the purchase journey, at the checkout, and then ultimately taking the customers loyalty to the brand away from the merchant. This is a massive problem that Limepay has built a unique solution to, and to be part of the company’s growth journey is a once-in-a-lifetime opportunity,” said Mitchell.
The two new appointments follow last month’s announcement of Pang to CEO and the launch of the company’s renewed business strategy to solidify its unique market position as a white-label payments enablement company. Also part of Limepay’s leadership team is Co-Founder and Director, Tim Dwyer and Chief Operating Officer, Co-Founder and Director Josh Edis.
