Limepay: New buy-now, pay-later scheme here to disrupt Afterpay and Zip

Limepay is the newest buy-now, pay-later (BNPL) kid on the block but functions very differently to other payment platforms.

While other BNPL players target consumers, Limepay is retailer-focused, allowing merchants to keep customers on their site and maintain their branding.

Limepay also offers payment in full upfront, as well as customisable instalment plans, allowing for retailers selling more expensive goods, like furniture or electronics, to increase the payment schedule from pay-in-four upwards.

It is designed to streamline the process for the consumer, who can link a credit or debit card, or use a digital wallet to access the service.

Limepay Chief Revenue Officer Dan Peters told Savings.com.au one of Limepay’s goals was to bring consumers closer together with their favourite brands, rather than bouncing them off to a third party.

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Source: Limepay: New buy-now, pay-later scheme here to disrupt Afterpay and Zip