Lendi announces co-major sponsorship of the West Coast Eagles

Online home loan platform Lendi, has announced a new partnership as co-major sponsor of 2018 AFL premiership winner, the West Coast Eagles Football Club, in a strategic move that will help Lendi broaden its brand presence.  

Kicking off in 2019, the three-year sponsorship with the Eagles’ growing community will help Lendi extend its visibility, drive engagement and continue building brand credibility. 

David Hyman, managing director and co-founder of Lendi, commented: “Lendi is extremely proud to be a co-major sponsor of the West Coast Eagles Football Club. It’s a significant milestone for us. 

“As our business continues to grow, so too does our desire to connect with the community through Australian sport. The AFL is an iconic code that reaches a broad and diverse audience, and this opportunity to connect with supporters greatly appeals to Lendi.  

“As one of the most renowned AFL teams, this sponsorship provides a springboard for us to engage with the Eagles’ 80,000 plus members around the country. We believe this will help Lendi become a household name as well as demonstrate our continued focus on customer engagement and growth.” continued David. 

This partnership also signals Lendi’s commitment to Western Australia as an area with strong growth opportunities as the Perth property market starts to bounce back into gear. 

“Australians deserve more choice and transparency when looking for a home loan. Lendi is passionate about helping people achieve the Aussie dream of home ownership and we believe there’s so much potential in areas like Western Australia,” added David.   

Trevor Nisbett, CEO of The West Coast Eagles, also commented on the new corporate partnership: “We’re thrilled to start a new chapter with such a fantastic Australian success story. The support of corporate partners like Lendi ensures our club’s future. 

“Building on the momentum from 2018, we look forward to another promising year ahead for the West Coast Eagles with Lendi by our side,” continued Trevor.  

Lendi is an Australian technology company that has experienced triple digit growth over the past year. A number of Lendi employees hail from Perth and share a deep connection to Australia’s west coast.