Introducing Australian FinTech’s newest Member - iGoDirect

Established in 1999, the iGoDirect Group is a rewards and promotional technology provider with end-to-end solutions in prepaid, gift cards, consumer promotions and data analytics. iGoDirect has been at the forefront of direct marketing and the evolving digital landscape, leveraging its proven technologies and innovative platforms.

iGoDirect Group has become a Principal Member of Visa, obtaining an issuing licence in Australia and strengthening its position in the fast-growing prepaid payments market. This enables the company to issue prepaid cards directly, eliminating the need for a third-party issuer, to deliver frictionless customer experiences and fresh innovation within the payments, loyalty and rewards sectors.

Boasting hundreds of thousands of members, iGoDirect manages YourSayPays; a platform that invites consumers to participate in surveys and competitions in return for gift cards. The company also runs Rewards Come True and True Rewards working with brands to formulate cashback, loyalty, and reward programs to uplift sales targets and contribute to consumer and employee satisfaction.