Genea Fertility selects GoCardless to make fertility treatments more accessible to prospective parents

Global leader in fertility research, technology, and treatments Genea Fertility has partnered with GoCardless, the bank payment company, to simplify recurring payments for its Australian customers and reduce the payment-related stress associated with fertility treatments.

Genea Fertility will offer Direct Debit payments through GoCardless for customers engaged with the company for fertility treatment and egg storage, allowing customers to pay for Genea’s services in manageable instalments. This option minimises a significant source of stress for treatment recipients thanks to a single, simple payment onboarding process – meaning prospective parents have one less thing to worry about.

Scott Portnoy, Chief Operating Officer at Genea Fertility said: “It’s important for us to provide our customers and patients with exceptional care in every aspect of their journey. Fertility treatment can be an emotional and delicate process, so we want to ensure that the payment process is as streamlined as possible.

“With GoCardless, our customers can set up their payments and then solely focus on their treatment. We also gain oversight over any hiccups along the way, such as missed or late payments, so we can act to resolve these issues immediately instead of burdening our team with chasing payments.”

Luke Fossett, ANZ General Manager at GoCardless, said, “We don’t always think about how payments impact emotions but in reality, it’s a critical factor in the customer experience – this is especially true with businesses like Genea Fertility, where trust, sensitivity and support are paramount.

“By automating its payments, the Genea team will reclaim valuable time and energy. This will enable them to shift their attention from worrying about manual admin and late payments to delivering world-class customer care.”