GBST launches transformed Composer platform and unveils corporate rebrand to support new strategic direction

GBST launches transformed Composer platform and unveils corporate rebrand to support new strategic direction

Global WealthTech company GBST has launched its enhanced SaaS Composer wealth management administration platform alongside the introduction of a refreshed brand. Spearheaded by the transformation of Composer and recent organisational change, the GBST rebrand reflects the company’s ongoing commitment to inspiring wealth innovation.

With a nod to its origins, GBST has preserved its company name and built a brand proposition and new visual identity using the updated backronym – Global Business Solutions Technology.

Robert De Dominicis, global CEO of GBST, said, “While our business and solutions have significantly transformed over the past few years, perceptions of the company have not evolved at the same pace. Our new brand successfully communicates who we are today. It honours the hard work by team GBST over the last few years, as well as four decades of industry experience, as we take the company in a new strategic direction.

“We’ve taken the time to look at ourselves from the inside out and have carefully considered how we’ve grown and how we can continue to inspire innovation. I’m incredibly proud to reveal the new GBST brand today, and to launch our new look, newly transformed Composer.”

Following the acquisition by Anchorage Capital Partners in December 2021, GBST is now solely focused on delivering digital-first wealth management technology and services. “It’s wonderful to see GBST in a position of financial strength with a committed and experienced executive team to drive future growth and continue to deliver outstanding outcomes for clients including the successful technology transformation of Composer,” said Beau Dixon, Partner at Anchorage Capital Partners.”

Building on existing features and functionality, GBST has invested heavily in Composer’s underlying technology stack. Isabel Sanchez, Chief Technology and Operations Officer, commented that, “The world around us has changed, the market has changed, and GBST’s technology has changed. The team have worked tirelessly to deliver a leading SaaS solution that’s cloud-ready, accessible, simple to integrate and keeps the customer first in mind.”

“We’re not the GBST you might think you know,” said DeDominicis, borrowing a line from the launch campaign – “Take a look.”

The new branding will be rolled out across the globe over the coming weeks.