Funding launches new Build A Bridge brand television campaign nationally

Funding launches new Build A Bridge brand television campaign nationally

This week, will be launching their new “Build a BridgeTM” national brand campaign that will be seen on free to air television, video on demand, print, digital and online channels. The campaign is aimed at informing and educating customers on their innovative short-term bridging loan for bridging, business, and building solutions.

“Increased demand from customers who are seeking to secure their next property without worrying about the time it takes to sell their current property has seen a significant need for fast bridging loan solutions,” said Jack O’Reilly, Founder and CEO of

“We wanted to create a campaign that helps show how bridging loans can really help customers when they need it,” said O’Reilly. was founded in 2015 by Jack O’Reilly to provide fast and simple bridging, business and building loans direct to customers on and through their Broker and Aggregator partners.

Bridging Loans

“We continue to see outstanding growth in applications, settlements, loan book growth and Broker accreditations,” shared Chief Revenue Officer, Lee Slattery. “The demand for bridging loans has never been stronger, the changing mortgage market and customers looking for shorter term lending solutions to their funding needs is only continuing to increase demand for our products,” continued Mr. Slattery.

Bridging loans have traditionally involved a long and tedious process that involves full documentation and a terrible customer experience, short loan terms and exit fees, and many banks have now withdrawn their products or only offer them to their existing clients, and if they do offer them, they take weeks to get approval and months to settle. offers an online digital process for direct customers, a dedicated broker portal for Brokers, and there’s no need for full documentation. They continue to accredit Brokers within an hour and can get conditional approval in two hours and achieve settlement within three to five days.

In the last 12 months the company has scaled up its direct and Broker channels and seen record growth including more than $6 billion in applications for more than 7,000 customers across Australia and maintains a 4.9-star rating from their customers on Google.

Building a Bridge

“Our focus has been growing with Brokers and Partners and now our new Build a BridgeTM campaign will be seen by all of Australia, and we think our Brokers and Partners will see real benefit from a partnership with us as more and more customers learn how to “build a bridge” with our national brand campaign and ask for when they need a bridging loan,” continued Slattery.

“We want people to know how fast and innovative our loan products are, sharing our brand story on National TV will help people get to know can help them build the bridge they need,” said Slattery.

Funding’s short-term bridging, building and business loans are available for personal and business use and customers for NCCP and Non-NCCP loans.

They have key partnerships with AFG, VOW Financial group and Yellow Brick Road. Their innovative technology allows them to fund loans within days with are supported by a local sales and credit team.

The Build a BridgeTM brand campaign will be launching on Sunday 30th October on Channel 9 free to air and continue BVOD, digital channels, online and further above the line marketing.

To view the TV Commercial click HERE