Flybuys and Klarna take the points game to the next level
Australia’s most popular rewards program, Flybuys, and global shopping app, Klarna, today announced a new upcoming partnership set to launch in May – allowing members of both to earn more reward points and elevate their shopping game.
The Flybuys-Klarna partnership will offer members of both even greater flexibility and accelerate their ability to collect rewards.
Flybuys members can now use the Klarna app online and in-store across thousands of brands and start collecting Klarna rewards club vibes that can be converted to Flybuys points. For each $1 repaid on purchases, Klarna rewards club and Flybuys members can collect 1 vibe that can be converted to 3 Flybuys points, once enough vibes are collected.
To celebrate the partnership and receive 1,500 Flybuys bonus points, Flybuys members need to download the Klarna phone app, join the Klarna rewards club, make their first payment, then link their Flybuys account through the Klarna app.
John Merakovsky, Chief Executive Officer, Flybuys, said, “This partnership with Klarna opens up new opportunities for our members to collect points, and even more ways to be savvy with their shopping and be rewarded for it. We’re incredibly proud to welcome Klarna into the fold as our first buy now, pay later partner.”
The Klarna shopping app, which launched in Australia in January 2020, enables customers to shop and pay in 4 instalments at any participating retailer, both in store and online. Users can browse top brands, create curated wish lists, receive price drop notifications, and have access to shopping inspiration, exclusive deals and discounts from global and local Australian retailers, all from one app.
Fran Ereira, General Manager for ANZ, Klarna, said, “This is a revolutionary partnership bringing together the world’s fastest growing shopping app with Australia’s most popular loyalty program. Our partnership has been proudly designed for modern consumers. Shoppers want more flexibility in payment options so they can get what they want now, but they also want to be rewarded for taking this option. Klarna’s partnership with Flybuys rewards both our customers by tripling their points collection and rewards potential.”
Over the past year there have been significant changes in how Australians shop. Klarna has been able to respond to changing consumer behaviour over the past 12 months and offer consumers a full shopping experience from wish lists, price drop notifications and the recently launched Klarna rewards club.
Meanwhile Flybuys has continued to diversify and expand on how members can collect points on things they’re already buying, at places they’re already shopping at. Flybuys members can collect points to treat themselves with products from the Rewards Store, great travel deals, or savings towards their shopping.
